Revenge of the Planet Earth

And so, that night, there was devastation unfurling yet again. But… of a different kind. This tree was no Whomping Willow from the Harry Potter series. Possibly, it was an enraged version of a Whomping Willow. Holding the axe above its branches, the tree rose to demolish the concrete jungle in one clean swipe. And it chuckled wickedly, feeling no regret about its actions.

While this scene has been visualized by our artist at Something Black, he hopes to tell a story from the other side of the fence.

Deforestation.

Just another word to humans and a forced lifestyle change for other species that are meant to thrive on Planet Earth. Bigger earnings, disposable incomes, need for larger homes, desire to accumulate things, materialism, and more has taken over our lives even before we noticed it. Yeah! That quick!

So, we chop down trees to build large malls. Then, we dump waste into the rivers-turned-into-canals because…err, we don’t have time to use the bin. (Bins are costly, isn’t it?) Then, we build palatial homes in protected areas and holler aloud when a snake drops in to say, “Hello”!

The world’s green cover is fast-diminishing even before we realize it.

What are we doing to the earth?
What are we doing to the earth?

Deforestation is about cutting down our natural forests on a large scale. This, in turn, damages the quality of soil apart from the air quality that is constantly going down. Besides, there are numerous species that are dependent on each other and the forest areas to survive in the wild. We already know the facts but in our busy days where we barely find time to eat (but, certainly enough time to update social media), we turn a blind eye to the problems that stare at us right in the face.

We wait for someone to do something. We post updates online. But, have you thought what you can do to help Planet Earth? Check out these simple ways you can incorporate in your day-to-day life.

Easiest one – Plant Trees

The only way to stop the current chaos is to identify suitable areas and begin with the task of planting trees. These will eventually turn into a beautiful green cover. You can surf online for local groups and join them as volunteers over the weekend. If you are employed with a large corporate, find out if you can work with them to introduce strong policies. Larger corporates will always make a difference in spreading the word. A simple tip – reduce the use of paper. (You do not need that extra printout!)

Use Products made from Sustainable Wood

The next time you decorate your house, do remember to pay attention to the type of wood that goes into the making of a piece of furniture. Unfortunately, illegal logging still continues but if the demand stops, so will the supply. Empower yourself before you make the purchase. Inform others to change their buying decisions. Sustainable woods are renewable. The forest reserves which are a source for sustainable woods are cared for and managed well to avoid any damage to the natural eco-system.

Campaign for a cause

The negative effects of deforestation need to be communicated to even those without access to the Internet or other media. Join hands with like-minded people and spread the awareness through campaigns. Educate people around you, take up a cause. Make an effort to spread your knowledge among colleagues, friends, and family. Request members to educate domestic staff and spread the word. You can go the extra mile to educate local farmers.

Recycle as much as you can

Reduce. Reuse. Recycle.
Reduce. Reuse. Recycle.

Whether you are a seller or a buyer, be aware of the concepts of recycling. Keep an eye out for green methods of production. In this case, the use of artificial items will reduce thereby reducing the amount of waste in our landfills. The most common materials linked to deforestation are paper, wood and of course, plastic. Watch what you discard in the waste. You can easily recycle an old plastic shampoo bottle into a pen stand, or a boring pair of footwear into a fashionable item. A quick search on the Internet will throw up multiple ideas how you can recycle at home.

Watch that Palm Oil

Why the fuss over palm oil? Well, large areas of rainforests are being cleared for plantations and to obtain palm oil. While some firms focus on obtaining palm oil in a sustainable manner, there are many who are breaking the law. Find out if your product includes this ingredient and whether the company has made attempts to obtain the same through a legal and eco-friendly source. Palm oil is also used in many cosmetics and detergents. It may not be listed as Palm Oil on the ingredient list, but it can fall under the category of vegetable oil, or stearic acid. Better still, shop for palm oil-free products to end the demand for the same.

It takes one person to make the change. That person is YOU. Share your ideas in the comments below. We would love to incorporate them too.

Artist of the Month: Say Hello to Eliúde Valverde

“Visualize what the others don’t see, that is creativity…”

At ‘Something Black’, our artists infuse life and creativity into each and every design conceptualized for the fashion-conscious shoppers. We take extreme pride to collaborate with an international group of artists whose designs are handpicked from across the globe.

Well, it’s the first month of our launch and the team at ‘Something Black’ is excited to put the spotlight on Eliúde Valverde, an international artist of great repute. It’s time to go behind the scenes.

Let’s say Hello to Eliúde Valverde, and find out what sets his style apart. We conversed with him and here’s what he had to say.

Ok, so we’ll try to know you better. (Although we know that every artist is like a mystery that needs to be unraveled.)

Eliúde Valverde: I began drawing from my childhood days. As the years passed, this passion took a serious turn in 2004. By the time I was 17 years old, I started working with a communication firm. Today at 29, I continue to work as a freelance designer and illustrator for various firms and leading brands. I am proud to have launched my own advertising agency named ‘Valverde Comunicação’.

So, what’s the inspiration behind your creative process?

Eliúde Valverde: Seriously, this is difficult to explain. And I am sure every artist will resonate this feeling. I cannot explain it with mere words but I can say that films and old songs stimulate my imagination. Sometimes, everything around me messes with my mind. I have a tendency to analyze every detail related to art whenever and wherever I see it.

You have an amazing collection of designs. Do they just flow naturally or do you use a methodical approach?

Eliúde Valverde: Aah! (Smiles) There is no magic formula for this. Every artist knows the creative process cannot be hurried up or cannot be conjured at a particular hour. Creative ideas may flow when I talk to a client or even during a casual conversation with a friend. Shall I tell you a secret? Always be informed and widen your knowledge about world culture. So, be it music, cinema, politics, series, everything! For e.g.: a good movie or a series of vintage preference contributes to the creative process.

Hmm, so artists are moody. Do you often seek solitude for inspiration?

Eliúde Valverde: You nailed it. Yes, solitude in the night always helps for inspiration. I cannot explain this either but I feel something incredible during the silent late night hours as I can reflect upon ideas/things. It is fantastic to be able to go through each step of the process to create an inspiring idea for a project.

Describe yourself in one drawing…

Eliúde Valverde:

arte

Social media has certainly changed the way artists can reach out to lovers of art. How does it feel to view your T-shirt designs reaching out all over India via ‘Something Black’?”

Eliúde Valverde: I feel gratitude when I see my designs selling off the shelves in India. It’s indeed a proud moment. India is a fantastic country and I am certain my work will be well-received in this vibrant place. It’s a marvelous feeling! One of the most incredible things is the research involved to know about India. I enjoyed researching about religion, music, culture and the political scenario that widened my horizons to churn out ideas for my target group. It’s a fascinating experience to reach out to design lovers around the world through the medium of Internet.

How about some advice for budding talents?

Eliúde Valverde: Another open secret is to love. If you love design, always give your best shot. You won’t find one magic formula. I’d say it takes a lot of hard work and study. That’s the only way to success.

Hmmm, what if you were not an artist? Where would you be?

Eliúde Valverde: Surely a police officer or a fireman. I am in deep admiration of people who put their lives at risk to save others. Truly inspiring!

Finally, we would like to thank you for showcasing your work on ‘Something Black’. Any words on your collection?

Eliúde Valverde: Yes, firstly, thank you for this opportunity. I know we developed an incredible collection and I hope everyone loves it too. I look forward to work on many inspiring projects.

Thank you!

Check out Eliúde Valverde’s entire collection here.

Something Different, Something Black

Red is the new Black…
Orange is the new Black…
Pink is the new Black…

Oh, well! Fashion pundits will go to any length to define standard norms for fashionistas globally. And, in this midst of following trends, we often end up being clones. Does fashion mean a “One size fits all?”
Nope. We, at “Something Black”, beg to differ. So, what are we? And, who are we?

Something Black is definitely NOT the average T-shirt company with the run-of-the-mill designs. To us, the T-shirt represents a canvas. This is THE space for international artists to display their creative works of art, illustrations, and bold designs.

So, you get to flaunt art that is wearable, tells a story and is made by leading designers.

These stunning masterpieces are handpicked and curated for the fashion-conscious buyer. Each T-shirt is made-to-order and what you ultimately own is an exclusive, international design not commonly available in local stores.

So, who’s behind the creative mayhem?

Adwait (Founder) and Shachi (Co-Founder) put on their thinking caps to create their own niche in this ever expanding market. While Adwait’s a legal eagle, Shachi has proven her expertise in the finance industry. Both had a common dream that ultimately converged at one place – ‘Something Black’.

“We aim to offer designs that cater to a particular section of fashion enthusiasts who can differentiate between authentic, artistic designs and those sold commonly across the counter. We don’t sell on any other platform to provide a bespoke customer service that may not be available with popular shopping websites,” adds Adwait.

Hot Picks for this Month

Rock lovers will have a field day with our range of exclusive designs that are visually appealing and very much in sync with this genre of music. Here’s our personal favorite:

Tshirt by Something Black
Rock is Not Dead: Design by Something Black

What this design denotes: Rock lovers will swear that the scenario is not the same anymore in the music world. But, hey! Rock is very much alive. It’s dormant somewhere. It’s getting charged up a little bit. Rock is waiting for some shining stars. But, don’t you write it off. Rock is alive and kicking in our memories. Flaunt this T-shirt to display your love for rock.
‘Something Black’ has loads more designs in store on varied themes. Check our entire collection here.
Something Black is based in the cultural city of Pune, India. T-shirts are available for men and women.

Discounts Galore

As a part of the celebrations and the launch of ‘Something Black,’ we are happy to announce the introductory offer of a 15% discount on purchases made on or before February, 28, 2017. Since each design is custom-printed, standard deliveries across India will take 7-10 working days. Grab your favorite NOW.

Curious to know details about the name, ‘Something Black’? Click here to read the long story short!